Internal campaign hub. 9 landing pages across 3 services × 3 hooks (Pain / Authority / Free Audit). Each tagged with UTM for tracking.
UTM scheme: ?utm_source={social|email|paid}&utm_campaign={service}-{variant}&utm_content={position}
Calendly: calendly.com/needawebnow/{30min|20min} with utm_campaign passed through
Brand: #85c441 / #0a0a0a · Bebas Neue + Barlow · Florida hyper-local